By the end of 2007, Gartner predicts 30 per cent of large companies will have some kind of Web 2.0-based business initiative up and running. The rise of Web 2.0 has occurred at a phenomenal pace. As a result, many people are unclear on what Web 2.0 “exactly” means and might not even realize that they use it every day. Maybe you even thought to yourself that it is just another marketing term and does it really matter? Time Magazine thought it was so important that they named it 2006 Time “Person of The Year”. This begs the question….

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